Subtitles are one of the most important elements of a visual experience. They can make or break an audience’s ability to understand and enjoy a film, game, or TV show.
We’ll explore subtitling and why it is important in today’s article.
What is subtitling?
Subtitling is providing additional text synchronized with a speech in audio media, such as films, television shows, and video games. The purpose of subtitles is to allow those who do not speak the language of the media to understand it without sound or reading at least some words in that language. Subtitling services can be used by those who want to improve their foreign language skills by watching movies with subtitles in their native languages. They’re also great for deaf people to enjoy the same captivating entertainment as hearing people.
Here are three reasons why subtitles are important for your visual experience:
1. Subtitles increase accessibility
One of the most important reasons why subtitles matter is because they make your visual experience more accessible. Whether it’s a hearing impairment or people with disabilities need subtitles to fully enjoy any visual experience. This shouldn’t be taken lightly, as millions of people rely on subtitles daily.
2. Subtitles improve engagement and uptake
Besides being good for accessibility, subtitles can also be good for engagement — both with your audience and with your content itself. Studies found that people who watched videos with captions were more likely to watch through the video than those who watched a video without captions — and even if they didn’t finish watching, they were still more likely to sign up for your email list after viewing an episode with subtitles. This makes sense: It takes much less effort to read a caption than it does to listen closely enough to catch everything being said!
3. Subtitles increase the international reach
Subtitles allow people to enjoy your content without having to worry about the language barrier. They are one of the best ways to increase international reach. If you have an important message that needs to be heard by a global audience, subtitles will help you get your point across.
Subtitles may not be the first thing that comes to mind when you think of making your visual content more accessible. But there are many reasons for including them. They allow anyone to read your visuals, whether they have trouble seeing, have a visual impairment, or are new to your industry. And although it may be an extra step, it’s worth taking!