The invention of the Internet has changed the course of marketing. Nowadays, everything is just a click away, and the world is your oyster! However, as business owners, you still have to reach as many customers as possible. The way to do that is to make your website available in several languages. Any company that wants to compete globally needs website translation services!
Currently, there are 4.95 billion internet users worldwide, and each one is a potential customer. According to the research conducted by Common Sense Advisory, 72.4% of global consumers prefer to use their native language when browsing. Therefore, website translation is mandatory for businesses that want to have customers worldwide!
5 Reasons to Translate Your Website
- Boost Website Traffic and Revenue
Website translation helps you attract new customers and increase traffic, bringing you more revenue. If a customer can’t find your website in their mother tongue, the chances are they will not bother to look for you in another language.
- Expand your Brand Reach
Brand recognition is critical as it leads to brand loyalty. Addressing potential customers in their native language helps build trust and customer satisfaction.
- Expand into New Markets
If you plan to enter a new market, website translation should be a part of your expansion strategy. You cannot stay in the game in a new market if your new potential customers feel alienated.
- SEO Benefits
Your website is a platform for customers to engage with your brand. Online content allows you to take advantage of SEO. This will boost search rankings and, thus, organic traffic. If you get website translation services, you can benefit from SEO in several languages.
- World-class Customer Experience
Giving your potential customers an authentic experience will help you build trust. If your customers feel comfortable reaching you in their native language, they will feel more secure about shopping from your brand online.